About us

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Let me start with a brief story. A few years ago, a person who suffered from chronic back pain discovered a technique that changed his life.
After trying different treatments without success, she found lasting relief through Cuban massage, a technique that combines tradition, intuition and therapeutic approach with deep roots in the cultural wealth of Cuba;
Let’s talk about natural remedies and treatments as therapeutic techniques using equipment and products that often came from our grandmother’s kitchen, for example different herbs, coffee, honey, brown sugar, cinnamon, alcohol, and this was accompanied by the sweet whisper of grandmother while she rubbed us with love, that person who suffered that back pain is the one who speaks to you and the products were real used by my grandmother to solve the problem quickly without needing ingesting chemicals, she did not take naturopath or arborist courses but her remedies changed me forever, grandmother, wherever you are, this will always be your tribute.
This experience not only restored her quality of life, but also opened a door for those seeking holistic and authentic treatments. Today, the International Cuban Massage Association takes that legacy to a global level.
Our mission is to offer excellent training, preserve original techniques and help wellness professionals differentiate themselves in a competitive market. Why Cuban massage?
Because it’s not just a massage. It is a transformative experience that combines rhythmic movement, focusing on energy points, and an emotional connection that few other methods can offer. Its authenticity is its greatest strength in a market saturated with generic techniques. But let’s not just talk about well-being: let’s talk about opportunities to learn and advance in life to be able to make real changes in this world that needs so much from us.
The global wellness industry is worth more than $4 trillion, and growing every year. The demand for unique and authentic experiences has never been greater. Partnering with us will also allow you to increase the attraction of premium clients looking for exclusive techniques.
Train your staff with internationally recognized certifications, which will raise the reputation of your establishments. Access a global network of experts, conferences and exclusive resources that will grow your businesses. It’s not just about technique: it’s about differentiation and competitive advantage.
Today’s consumers seek authenticity, and Cuban massage is a tradition that invites clients to experience the best of culture and wellness in a single treatment. I invite you to join us and bring this opportunity to your companies and respective countries.
Together we can create unique experiences, improve the quality of life of thousands of people and grow your business with an authentic and powerful proposal. Thank you very much for your attention. I’m excited about what we can build together. Raul Rodriguez Hernandez